ACTIFI PRIVACY STATEMENT
Last Updated: October 2022
ActiFi its affiliates, (collectively referred to in this Privacy Statement as “we” or “ACTIFI”) recognize the importance of protecting the privacy of all information provided by users of our Web sites, registrants for our events, recipients of our e-mail newsletters and all other customers of our products and services. We created this policy with a fundamental respect for our customers’ right to privacy and to guide our relationships with our customers. This Privacy Statement discloses the privacy practices for all products and services owned by ActiFi.
INFORMATION COLLECTION AND USE
ActiFi collects information from our Web site users, subscribers, and other customers. In this section of our Privacy Statement, we describe the type of information we collect and how we use it to provide better services to our customers.
Registration and Ordering
When using some of our Web sites and signing up for our online services; when subscribing to our e-newsletters; and/or when attending trade shows, in-person events, and when participating in our Webcasts; users may be asked to register. During registration, users are required to give their contact information (such as name, e-mail address, mailing address and phone number), and other information may be requested (such as the size of a company, etc.). For internal purposes, we use this information to communicate with users and provide requested services, and, for our Web site visitors, to provide a more personalized experience on our sites. We also use such information to improve our service, for marketing purposes, and/or for industry reporting purposes. For our services that require payment (such as certain events, products and subscriptions), we may also collect credit card information (such as account name, number and expiration date), which is used for our or our agent’s billing purposes only, and is not otherwise shared. Recipients of our newsletters can unsubscribe using the instructions listed at the end of the e-mail newsletter. We have features where our customers can submit information to us (such as our feedback forms). Where such submissions include requests for service, support or information, we may forward them to our agents, as needed, to best respond to the specific request. In addition, we may retain e-mails and other information sent to us for our internal administrative purposes and to help us to serve customers better.
Communications from Us:
In order to best serve our customers, we may send updates that contain important information about our products and services. We may also communicate with a customer to provide requested services and for account-related issues via e-mail, phone or regular mail. In addition to such service and product-essential messages, our customers will receive information about ActiFi and our products and services.
Automatic Data Collection
Our Web sites, newsletters and, from time to time, certain other products and services have features that automatically collect information from customers, to deliver content specific to customers’ interests and to honor their preferences. This information assists us in creating products and services that will serve the needs of our customers. For example, we may use “cookies,” a piece of data stored on the user’s hard drive containing information about the user. Cookies benefit the user by requiring login only once, thereby saving time while on our web site. If users reject the cookies, they may be limited in the use of some areas of our web site. Additionally, we may note some of the pages the user visits on our web sites and via our email newsletters through the use special links, pixel tags (also called clear gifs) and Web beacons. The use of cookies, links, pixels, and Web beacons enable us to track and target the interests of our users to enhance the experience on our sites and via our email newsletters.
For our internal purposes, we gather date, time, browser type, navigation history and IP address of all visitors to our Web sites. We use this information for our internal security audit log, trend analysis and system administration, and to gather broad information about our user base. We may combine information supplied by a customer at registration with Web site usage data to learn more about users and their preferences in the content of the site. We may use this information to tailor services to your interests. We do not disclose this information to third parties.
WITH WHOM YOUR INFORMATION IS SHARED
ActiFi will not sell, rent, or lease your personal information to others except as described in this Statement. ActiFi shares personal information in the following ways: ActiFi may retain service providers and suppliers to deliver complete products, services and customer solutions and to assist ActiFi with marketing and communication initiatives. Suppliers and service providers are required by contract to keep confidential the information received on behalf of ActiFi and may not use it for any purpose other than to carry out the services they are performing for ActiFi.
From time to time, ActiFi participates in marketing initiatives with other companies. As part of these initiatives, certain ActiFi services and marketing communications are delivered at the same time as those from other companies. Some of these services and communications offer you the option to share personal information with both ActiFi and the other companies participating in these initiatives. If you choose to provide personal information to the other companies, that personal information will be handled according to the privacy policy of those companies.
Except as described in this Statement, ActiFi will not share the personal information you provide to ActiFi with non-ActiFi third parties without your permission, unless to: (i) respond to duly authorized information requests of police and governmental authorities; (ii) comply with any law, regulation, subpoena, or court order; (iii) help prevent fraud or to enforce or protect the rights and properties of ActiFi or its subsidiaries; or (iv) protect the personal safety of ActiFi employees and third parties.
PREFERENCES
Our customers are given the opportunity to opt out of email marketing lists by following the directions at the bottom of our promotional emails. Please note that we will endeavor to implement your preference requests within a reasonable time, although for a time you may continue to receive mailings, etc., while we process your request. In addition, please note that even after such request is implemented, you will continue to receive account or subscription information directly related to the product or service for which you registered (or which you otherwise agreed to receive).
SECURITY
We use reasonable precautions to protect information about our customers while it is stored on our servers or in transit to our vendors processing on our behalf. Sensitive information that is transmitted to us online (such as credit card number) is encrypted and is transmitted to us securely. In addition, access to all of our customers’ information, not just the sensitive information mentioned above, is restricted. Only employees who need the information to perform a specific job are granted access to personally identifiable information. Finally, the servers on which we store personally identifiable information are kept in a secure environment.
LINKS
Our Web sites contain links to other sites. ActiFi is not responsible for the privacy practices or content of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each Web site to which we may link that may collect personally identifiable information.
CHILDREN
ActiFi Web sites are not directed at individuals under thirteen years of age and ActiFi does not intend to collect any personally identifiable information from such individuals.
NOTIFICATION and CHANGES
If we change our Privacy Statement, we will post those changes on this page so our users are aware of what information we collect, how we use it and under which circumstances, if any, we disclose it. Users should check this policy frequently to keep abreast of any changes.
For questions about this Privacy Statement, contact:
Marketing Department
ActiFi, Inc.
600 Highway 169 S
Suite 250
Saint Louis Park, MN 55426
763-550-0223
www.actifi.com Privacy Policy
This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally identifiable information’ (PII) is being used online. PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.
What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number or other details to help you with your experience.
When do we collect information?
We collect information from you when you register on our site, place an order, subscribe to a newsletter, respond to a survey, fill out a form or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
- To personalize user’s experience and to allow us to deliver the type of content and product offerings in which you are most interested.
- To improve our website in order to better serve you.
- To allow us to better service you in responding to your customer service requests.
- To administer a contest, promotion, survey or other site feature.
- To quickly process your transactions.
How do we protect visitor information?
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.
We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user places an order to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
Do we use ‘cookies’?
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.
We use cookies to:
- Help remember and process the items in the shopping cart.
- Understand and save user’s preferences for future visits.
- Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.
If users disable cookies in their browser:
If you disable cookies off, some features will be disabled It will turn off some of the features that make your site experience more efficient and some of our services will not function properly.
However, you can still place orders over the telephone by contacting customer service.
Third Party Disclosure
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Third party links
Occasionally, at our discretion, we may include or offer third party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en
We have not enabled Google AdSense on our site but we may do so in the future.
California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. – See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf
According to CalOPPA we agree to the following:
Users can visit our site anonymously
Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website.
Our Privacy Policy link includes the word ‘Privacy’ and can be easily be found on the page specified above.
Users will be notified of any privacy policy changes:
- On our Privacy Policy Page
- Users are able to change their personal information:
- By emailing us
- By calling us
How does our site handle do not track signals?
We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third party behavioral tracking?
It’s also important to note that we do not allow third party behavioral tracking
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
We do not specifically market to children under 13.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify the users via email
- Within 7 business days
We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and/or prosecute non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
- Send information, respond to inquiries, and/or other requests or questions.
- Process orders and to send information and updates pertaining to orders
- We may also send you additional information related to your product and/or service.
To be in accordance with CANSPAM we agree to the following:
- NOT use false, or misleading subjects or email addresses
- Identify the message as an advertisement in some reasonable way
- Include the physical address of our business or site headquarters
- Monitor third party email marketing services for compliance, if one is used.
- Honor opt-out/unsubscribe requests quickly
Allow users to unsubscribe by using the link at the bottom of each email
If at any time you would like to unsubscribe from receiving future emails, you can email us at
Follow the instructions at the bottom of each email and we will promptly remove you from ALL correspondence.
Contacting Us
If there are any questions regarding this privacy policy you may contact us using the information below.
www.actifi.com
600 Highway 169 S
Suite 250
Saint Louis Park, MN 55426
USA
support@actifi.com
763-550-0223
Last Edited on 2022-10-18